Maurizio Grassi

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Thirty years inside technology.
Now, beside those who lead.

Not a coach who discovered AI, nor a technologist improvising as a coach: the point where the two hold together.

I spent my life building things with technology. I learned late, and well, that technology is never what decides.

I started with neural networks in 1994, when they were an academic curiosity and not a conference word. Since then I have founded and led companies across Europe and Asia, lived innovation from the side of those who do it rather than those who narrate it, and taught Innovation Management for ten years.

At some point I understood that the hardest problem was never technical. It was human: how you lead, how you decide, how you build shared meaning inside an organisation while everything around it accelerates. So I became an executive coach — with a method, not as a late vocation.

Today I work in the gap the coaching industry has not yet filled: leadership development in the age of artificial intelligence. The more capable machines become, the more decisive the capacities that remain only human: judgement, purpose, relationship.

Training and credentials

Where the method comes from.

Coaching
ICF · Marshall Goldsmith SCC
Leadership
Stakeholder Centered Coaching
Purpose
Purpose-based Leadership Index
Innovation
Innovation360 Black Belt
Standards
ISO 56000 Senior Expert
Teaching
10 years · Innovation Management
Author
The Rise of AI Agentic Orchestration
Voice
Uncoded — podcast
Ventures
PLI · Neemia · Zero2Stars

Let’s talk about your turning point.

A coaching journey always starts with a conversation. The first one is with me, and it commits you to nothing.